From billboards to social media, marketing messages are everywhere. In this course, you will learn to understand market trends and develop sustainable competitive strategies for products and services. You’ll explore consumer behaviour, marketing communications, international marketing, marketing research and analysis and services marketing. You’ll see marketing theory brought to life through case studies, industry placements and by working with real clients to develop strategic marketing plans. Recommended double majors: Finance Management Professional recognition: This course is recognised by the Australian Marketing Institute (AMI). Career opportunities: Account Manager or Consultant Product or Brand Manager Market Research Analyst Sales and Marketing Manager Digital Marketer