Why choose this field? Among the many benefits that a globalised economy has produced in recent years, the most promising has been the growth of self-propelled enterprises in many industries where wealth creation is possible, be it the Internet and IT, personal services, media, engineering and many more. For those who believe in the power of innovation and the thrill of starting up their own business or who plan to take a role in their family’s business, Amity University Dubai offers a specialised BBA programme. The course is designed to give students an in-depth knowledge of business fundamentals with specific focus on entrepreneurship and innovation skills. Students also have access to The Incubation Centre with a team of experts to mentor new businesses through the start-up phase. Programme description The BBA (Family Business & Entrepreneurship) programme was launched in 2010. It has been designed to offer the skill set and the knowledge required to handle and carry on successful family businesses .The programme is divided into six semesters, which are packed with a variety of courses picked from management and allied fields.